Birla Sun Life Insurance

Birla Sun Life Insurance Company Ltd. is a joint venture company between Aditya Birla Group and Sun Life Financial Inc. of Canada. It started its operation in March 2001 after receiving the license from IRDA in January 2001. Aditya Birla holds 74% stake of the joint venture and Sun Life holds the remaining 26% of the stake as per the guidelines formulated by the government of India. Aditya Birla Group operates in 25 different countries in the world with interests in Cement, Metal, Fertilizers, etc. While, Sun Life is a leading international financial services company, building strengths for over 140 years. Birla Sun Life Insurance Company introduced pioneering insurance-related wealth accumulation products and services for individuals, groups and NRIs in the country.

Birla Sun Life offers a broad array of life insurance products to meet the actual needs and expectations of individuals and groups through a multi channel distribution network across the country. The company is backed by its skilled and best sales force. It has a great support system to assist in its market penetration. It has been able to penetrate its distribution network to across 600 branches and over 100,000 advisors.

Birla Sun Life Insurance was the first company to offer uniquely designed Unit Linked Life Insurance Solutions in India. Birla Sun Life has strong web-enabled IT systems for superior customer services. It is one of the first insurance providers to have issued insurance products over the Internet. With a rapid growth on the national level, the company is positioned to capture more market share in the fast growing life insurance business in the coming years.